Kongjia Furniture's strategic goals
Time:
Nov 26,2024
Vision: To become the world's leading supplier of soft furniture, providing customers with comfortable and environmentally friendly home solutions with innovative design and high-quality services. Mission: To improve product quality and service level through continuous innovation and optimization, meet the diverse needs of customers, and promote the sustainable development of the soft furniture industry.
Vision: To become the world's leading supplier of soft furniture, providing customers with comfortable and environmentally friendly home solutions with innovative design and high-quality services.
Mission: To improve product quality and service level through continuous innovation and optimization, meet the diverse needs of customers, and promote the sustainable development of the soft furniture industry.
Market development goals, product innovation goals
1. Short-term goals (1-2 years): Based on the existing market, achieve an average annual sales growth rate of 10%, focus on developing new customers in Europe and North America and online platform sales, and increase market share. New series of soft furniture products, focusing on environmentally friendly materials and smart home functions to meet the diverse needs of consumers.
2. Medium-term goals (3-5 years): Establish a stronger brand influence in major markets, strive to enter new international markets, such as other European countries such as Germany and France, and further enhance export business to account for more than 20% of total sales. Establish a sound R&D team, launch more than five new products per month, and form a design and development model oriented to user needs
Brand building goals, production and supply chain management goals
Brand building:
1. Short-term goals (1-2 years): By participating in international exhibitions and online promotions, increase the factory's exposure and brand awareness, and strive to increase the factory's brand awareness in the target market by 20%.
2. Medium-term goals (3-5 years): Establish a complete brand promotion and marketing system, enhance brand loyalty, and strive to increase consumer repurchase rate by 30%.
Production and supply chain management goals:
1. Short-term goals (1-2 years): Optimize production processes, introduce intelligent manufacturing technology, and improve production efficiency by at least 15%.
2. Medium-term goals (3-5 years): Establish a flexible and stable supply chain system to ensure the stability of raw material supply and reduce production costs by 5% to 10%.
Sustainable development goals
1. Short-term goals (1-2 years): Gradually adopt environmentally friendly materials, choose FSC materials for wood, and purchase plastics including fabrics from GRS-certified factories to ensure that more than 30% of products meet sustainable development standards.
2. Medium-term goal (3-5 years): Achieve environmentally friendly material certification for more than 80% of the full range of products, actively participate in the industry's sustainable development activities, and enhance the company's social responsibility image.
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