Kongjia Successful Cases
Time:
Nov 26,2024
Kongjia Upholstered Furniture Factory was established in 2011, focusing on the design, production and export of various types of high-quality upholstered furniture. Faced with the fiercely competitive international market and the volatile economic environment, we have always adhered to the innovation-driven and internationalization strategy, successfully opened up multiple markets in Europe, North America and Asia-Pacific, and maintained a steady growth trend in sales.
Kongjia Upholstered Furniture Factory was established in 2011, focusing on the design, production and export of various types of high-quality upholstered furniture. Faced with the fiercely competitive international market and the volatile economic environment, we have always adhered to the innovation-driven and internationalization strategy, successfully opened up multiple markets in Europe, North America and Asia-Pacific, and maintained a steady growth trend in sales. The development case shows how to seize opportunities in adversity and successfully achieve international market expansion through efficient market strategies and excellent product quality. We will continue to uphold the concept of "innovation, quality, and service", move towards higher goals, and provide global customers with better upholstered furniture solutions.
Challenges and Opportunities
In the past three years, the global epidemic has brought unprecedented challenges to many companies. Supply chain disruptions, rising logistics costs, and uncertainty in market demand have put many companies in trouble. However, we seized this wave of opportunities and successfully responded to these challenges through flexible supply chain management and efficient internal operations
Strategic Implementation
1. Quality first: Continuously improve product quality and use environmentally friendly materials to ensure that products not only meet international standards, but also meet consumers' needs for health and environmental protection.
2. Market research: During the export process, we conducted in-depth market research to understand the consumption habits and preferences of different regions, and adjusted product design and sales strategies in a timely manner to ensure that the products are highly compatible with the market.
3. Brand building: Actively participate in international furniture exhibitions, and use multi-channel marketing strategies online and offline to enhance brand awareness and enhance customer trust.
Achievement display
After unremitting efforts, Kongjia Soft Furniture Factory's export business grew against the trend during the epidemic. By the end of 2024, our total export volume reached 350 million yuan, of which the North American market accounted for 45%, becoming our largest newly developed market share. At the same time, many of our new products have been widely recognized in the international market, and the customer repurchase rate has increased significantly
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Luzhong Village, Lefeng Town, Nanan, Fujian, China (Mainland)
+86-595-86576688
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